#BestBooksForUnderstandingMarketing
1. Marketing Management by Philip Kotler and Kevin Lane Keller
2. The New Rules of Marketing & PR by David Meerman Scott
3. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
4. Contagious: Why Things Catch On by Jonah Berger
5. Positioning: The Battle for Your Mind> by Al Ries and Jack Trout
6. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
7. The Lean Startup by Eric Ries
8. Influence: The Psychology of Persuasion by Robert B. Cialdini
9. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
10. Marketing 4.0: Moving from Traditional to Digital by Philip Kotler and Hermawan Kartajaya
Yes, Contagious: Why Things Catch On is a very good book for understanding marketing.
#BestBooksForUnderstandingMarketing #Contagious
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I'd still suggest you read it to understand fully Cialdini's ideas. Jonah Berger: Contagious. In Contagious Berger examines the key principles behind word of … - 28 Marketing Books to Read This Year (2022)
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